About me
Performance Marketing Lead
Perpetually curious Full Stack Marketer with 10+ years of experience managing 6-figure monthly budgets and hands-on involvement in the Start-Up environment with a focus on Data Analytics, Paid Social, Affiliate, Paid Search, Native Adv and CRO.
Experience
Syntho, Cardioscan, Outliers, Firotech, + | Mar 2021 - Now
Freelance Performance & Affiliate Marketing
Helping digital business by leading teams and growing revenue from creation and optimisation of acquisition funnels, performance marketing channels management, data-tracking, analysis and reporting.
Cino | Mar 2024 - Nov 2024
Freelance Lead Performance Marketing
Oversaw all paid social media activities on Meta and TikTok, contributing to a 180% quarter-over-quarter growth in customer base. > Case Study
Medgate | May 2023 - Feb 2024
Freelance Lead Performance Marketing
Directed all paid activities across Search, Social Media, and App Store channels to drive user acquisition for Medgate services and App. > Case Study
HelloFresh & Greenchef | Apr 2023 - Jul 2024
Freelance Affiliate Marketing Manager
Managed and optimized the affiliate channel for Hellofresh and Greenchef brands in the UK.
> Case Study
Taxfix | Aug 2022 - Dec 2022
Freelance Affiliate Marketing Consultant
Led the launch and case study of the affiliate channel as a new acquisition channel.
Omo Health | Aug 2021 - June 2022
Lead Growth Marketing & Data Analytics
Setup and run performance marketing campaigns within multiple networks, funnel-wide tracking and analytics system, created unified Marketing & Business Reporting, and more.
Foodspring | Apr 2017 - Jul 2021
Lead Affiliate & Partnerships Manager
Initialise and structure the Affiliate program for 9 countries achieving a monthly 7 figures revenue flow, supervising ca. 150 partners' portfolio growth and maintenance.
Lionshome Gmbh | Nov 2015 - Apr 2017
Online Marketing Manager
Supervision and support of online marketing activities of 9 countries.
+++
Languages
English | Full Professional Proficiency
German | Full Professional Proficiency
Italian | Native or Bilingual Proficiency
Spanish | Elementary Proficiency
Side Projects
/GetANomad
/ Nomadhut
Curated Marketplace for long-rental remote accomodations. spin-off of GetANomad
/ Editorial Websites
/ Vitalowcost.it
/ Viaggiaincampania.it
/ Dissonanze.it